Postgraduate Certificate in Hospitality & Tourism Sector Innovation & Entrepreneurship

The Postgraduate Certificate in Hospitality & Tourism Sector Innovation & Entrepreneurship is designed to equip professionals with the tools, strategies, and methodologies needed to develop entrepreneurial leaders capable of identifying systemic constraints in the Hospitality & Tourism sector and transforming them into profitable innovation opportunities using the the Decalogue Management Methodology and Theory of Constraints (TOC) thinking processes. Participants will gain the tools, mindset, and confidence to launch validated business solutions that create sustainable value.

Course Outlook

This course blends systems thinking, entrepreneurial innovation, and practical business execution. It guides participants through diagnosing complex challenges in hospitality and tourism using TOC, crafting robust win-win solutions, and implementing them through a real-world capstone innovation project that must show validation, revenue, or investment traction.

  • Identify industry constraints
  • Develop scalable solutions
  • Launch market-ready entrepreneurial ventures

The final project, Profitable Innovation Project (PIP), offers participants the opportunity to develop a real-world hospitality and tourism innovation that is validated with users and demonstrates financial viability or investment traction.

STARTS ON

June 6th, 2025

DURATION

12 Months, Hybrid,
7-9 Hours Per Week

PROGRAM FEE

US$12,000

1st installment amount to be received within 2 days from the day application is accepted

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Campus Immersion & Networking Opportunities

Entry requirements

  • A Bachelor’s Degree (or equivalent experience) in Hospitality, Business, Tourism, or related field
  • Professional experience in a service, hospitality, or entrepreneurial context preferred
  • Proficiency in English (spoken and written)
  • Demonstrated interest in innovation and leadership

Who Should Attend?

This program is ideal for:

  • Aspiring entrepreneurs in hospitality, tourism, travel tech, or food service
  • Corporate innovation managers and intrapreneurs in the service sector
  • Tourism board or DMO professionals seeking to build value-driven initiatives
  • Hospitality leaders ready to rethink business models and guest experiences
  • Consultants or facilitators working in the hospitality, tourism, travel sectors organizational change

Course Schedule

Module One: Breakthrough Thinking for Continuous Innovation in Hospitality & Tourism Sector

Unblocking mental constraints to enable innovation

Topics Covered:

  • Understand mental models that limit innovation in hospitality and tourism.
  • Use the Conflict Cloud Thinking Process to identify personal and organizational blockages.
  • Develop an Injection – a breakthrough business idea or solution with win-win potential.

     

Key Learning Outcomes:

  • Conflict Cloud applied to a real Hospitality/Tourism issue
  • Draft breakthrough concept for venture
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Module Two: Crafting Complete, Thought-through Solutions for a Desirable Future in Hospitality & Tourism Sector Innovation & Entrepreneurship
Designing robust, future-ready business solutions

Topics Covered:

  • Use the Future Reality Tree (FRT) to ensure solution completeness.
  • Anticipate risks with the Negative Branch Reservation (NBR) process.
  • Refine the business idea using logical cause-effect pathways.

Key Learning Outcomes:

  • Future Reality Tree and NBR for proposed venture
  • Finalized solution concept with risk mitigation
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Module Three: Systemic Strategy and Implementation in Hospitality & Tourism Sector Innovation & Entrepreneurship
Building strategic execution maps

Topics Covered:

  • Create a Core Conflict Cloud using real Undesirable Effects (UDEs) in the hospitality and tourism landscape.
  • Build a Prerequisite Tree to define intermediate objectives.
  • Construct a Transition Tree to plan reliable implementation.

Key Learning Outcomes:

  • Strategy and implementation blueprint for the venture
  • Execution plan with phased milestones
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Module Four: External Constraint in Hospitality & Tourism Sector Innovation & Entrepreneurship
Developing and communicating an “unrefusable offer”

Topics Covered:

  • Identify customer UDEs in the hospitality/tourism market.
  • Develop a value-driven business offer tailored to customer sensitivities.
  • Align marketing and operations for service delivery.

Key Learning Outcomes:

  • Market analysis and customer value map
  • “Unrefusable offer” pitch deck
  • Stakeholder value proposition strategy
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Module Five: Project Phase
From Thinking to Doing: Building a TOC-Based Hospitality or Tourism Venture

  1. Use the 10 steps of the Decalogue Management Methodology to launch or grow an existing business 
  2. Launch-ready strategy for project implementation

Topics Covered:

  • Finalizing a minimum viable product (MVP) or service prototype
  • Running pilot trials or soft launches
  • Stakeholder engagement and funding strategies
  • Mentorship from TOC and hospitality industry experts
  • Weekly progress clinics and reviews

Key Learning Outcomes:

  • A functioning business model and operating plan
  • Market-ready business solution
  • Live pilot results or early adopter feedback

Support Provided:

  • Assigned mentor from CIRMI team
  • Weekly design sprints and reviews
  • Business model validation with stakeholders
  • Access to industry partners and advisors
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12-Month Calendar with 4-Month Business Growth Project

STRUCTURE:
  • Duration: 12 months
  • Learning Mode: Hybrid (In-person & Online)
  • Capstone Project: 60% of final grade

The program is divided into 4 learning modules (8 months), followed by a 4-month applied entrepreneurial project to create and launch an industry-relevant solution.

Teaching, learning and assessment

Learning Materials

  • Reading materials (articles, books, and case studies)
  • Decalogue Methodology and TOC toolkits
  • Access to an online learning platform with videos, templates, and resources
  • Recommended industry reports and publications
  • Interactive Case Studies in Tourism Operations, TravelTech, Hotels, and Ecotourism
  • TOC Thinking Templates (Conflict Cloud, FRT, NBR, PRT, Transition Tree)
  • Capstone Mentorship Guide & Industry Practice and Profitability Templates
  • Guest Webinars from entrepreneurs, hoteliers, and travel leaders
  • Access to online project tools, simulation environments, and validation playbooks

Teaching Methods

  • Lectures & Workshops: Expert-led sessions and hands-on workshops
  • Case Studies & Group Discussions: Real-world industry challenges and collaborative problem-solving
  • Guest Speakers & Industry Panels: Insights from successful entrepreneurs, investors, and hospitality and tourism leaders
  • Interactive Learning: Tools, templates, and frameworks for developing innovative solutions

Assessment Breakdown

  • Capstone Project (60%): A real-world applied project where students develop a viable, scalable innovation in hospitality and tourism sector. This project must be validated by real users, demonstrate financial viability, and be presented to industry experts for feedback.
  • Module Assessments (40%): Each of the four modules includes practical assignments, case studies, and individual/group projects focused on the tools and methodologies learned in each module. These assignments contribute 10% each towards the final grade

Course Highlights

  • Unique integration of TOC logic tools with innovation in a service sector
  • Capstone Project with real market impact and profitability requirement
  • World-class mentorship from TOC practitioners and hospitality entrepreneurs
  • Business modeling and market validation tools
  • Peer learning, coaching circles, and live demos

Fees, finance and scholarships

Fees, finance and scholarships

  • Home: $8,750

Funding your studies

It can be hard to know what financial help is available to you as a student.

Further information about the variety of options that can help fund your studies and maximise the money available to you is available on our funding your studies section.

Additional course costs

While there are no compulsory additional costs associated with this course, there may be general additional costs that you may incur as a student. A list of the sort of costs you might expect can be found on our fees and finance section.

Scholarships

We award limited scholarships to local and international students on the basis of academic excellence, personal circumstances or economic hardship.

Certification

Upon successful completion of all modules and final project, participants receive:

Postgraduate Certificate in Entrepreneurial Leadership in Hospitality & Tourism with specialization in the Decalogue Management Methodology and TOC Thinking Processes

  • Identify industry constraints
  • Develop scalable solutions
  • Launch market-ready entrepreneurial ventures

The final project, Profitable Innovation Project (PIP), offers participants the opportunity to develop a real-world  hospitality and tourism innovation that is validated with users and demonstrates financial viability or investment traction.

Early registrations are encouraged.

Flexible payment options available. View payment plans

Starts On 6th June, 2025

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Support for your studies

At CGSE, we’re committed to supporting your success, well-being and future ambitions.

We’re here to provide everything you need to make the most of your time with us, ensuring you not only excel in your studies, but also step confidently into the world of graduate employment. 

Research

The programme is underpinned by the research expertise of world-leading academics in the areas of entrepreneurship, innovation, digitally enabled business models, circular economy, and sustainability.

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