The Sports Facility - Golf Plus Africa ™
The relationship between sport, health and entrepreneurship is an emerging but constantly evolving research field, especially in recent years. This is an extremely important topic considering its positive impact on public health, social inclusion, economic development, and the promotion of intercultural exchange. The sport industry is one of the fastest-growing industries globally, encompasses a broad range of sub-sectors and connects to several other industries.
Sports entrepreneurship in Kenya faces several challenges due to lack of skills in both business and management competencies and access to modern facilities, equipment and practices. As a result, no matter the financial investment in this sector, Kenya and her neighbors still lag behind in matters of health & sports. Despite these challenges, sport entrepreneurship can benefit the athletes & economy in several ways, including: Providing job opportunities, promoting health and well-being of individuals and communities by creating and endorsing products, services, and initiatives that encourage physical activity, healthy eating, and a holistic approach to wellness. Through their ventures, athletes can inspire positive lifestyle changes and contribute to the overall health of individuals and communities.
CIRMI Research is focused on entrepreneurship research in health & sport which includes studies on the factors that influence sport entrepreneurship, the role of women in sport entrepreneurship, and the impact of technology & innovation in health and sports. Golf Plus Africa is a platform we use to foster the culture of entrepreneurship amongst athletes as well as create, pilot, market and launch products & services golf athletes and companies are making for the African market.
Our services
The Sports facility is well equipped to facilitate
❑ Sport Entrepreneurship field studies
❑ Golf tournaments
❑ Clubhouse Private parties
❑ Equipment testing
❑ Business Meeting Rooms
❑ Training Rooms
❑ Bar & Restaurant
❑ Outdoor kitchen
❑ Digital Advertising screens
Sports Entrepreneurship Education
In our effort to encourage a healthy lifestyle within our communities – we have partnered with Mombasa Golf Club to allow our members and students access the greens. Mombasa Golf Club is a premier members’ club that provides exclusive golfing serenity and social amenities to its members and the only links course in this region, the only one south of the Sahara and North of the Limpopo. It will interest you to know that Mombasa Golf Club is a site listed number 100 that was gazetted as of historic value in 1997 by the National Museums of Kenya.
Through our partnership, the children in our Kidwise Entrepreneurship Program get to learn how to play golf as well as the business opportunities the sport has to offer. This program allows them to combine practical sport activities, institutional networks, events to support socially oriented sport businesses and individual support to develop entrepreneurs across Mombasa.
At CIRMI, despite the growing connection between sport and entrepreneurship education, the nascent nature of this area leaves us with gaps in our knowledge and understanding, especially as it concerns the intersection between sport and entrepreneurship education outside of the higher education context. As other authors have noted, there is a need for more research around “how sport educators are effectively utilising entrepreneurship” (Ratten & Jones, 2018) and the “role sport entrepreneurship education plays in society” (Ratten & Thukral, 2020).
In this program we are testing different sport entrepreneurship education outside the higher education sector and primarily engage youth as our primary target audience focusing on the pedagogical and programmatic components of these approaches, their benefits and their challenges.
We plan to document the approaches that we identify that is works in Mombasa.
Sport Entrepreneurship
Golf Plus Africa ™
The number of active and former professional athletes who try their luck in business has been growing exponentially through the years. Athletes start to venture into entrepreneurship to extend their brand beyond sports, diversify their income and eventually create a post-retirement plan that will help them sustain their lifestyle after retirement.
CIRMI & Mombasa Golf Club have created a platform for entrepreneurs in the sports industry to work together to identify opportunities for growth and optimisation, increase their visibility, gain access to new markets and increase their sales and overall brand value.
The athletes can use their special traits to endorse create and promote fitness products such as apparel, gear and equipment, launch healthier food and beverages like energy bars and establishing wellness retreats or experiences. whereas companies in the sports industry can invest in sports technology solutions and tools such as fitness apps and wearable technology, support charitable initiatives related to health and sport. Through their ventures, athletes, companies and the club will create a sport entrepreneurship ecosystem that can inspire positive lifestyle changes and contribute to the overall health of individuals and communities.
Curious about sport entrepreneurship?
Why Join Us?
Embark on an adventure and discover unique places, while playing or teaching golf in the only links course south of the Sahara and North of the Limpopo.
Use our sports Entrepreneurship methodologies vested in the success of CIRMI research and practice to understand what are the current limiting beliefs within the sports industry and the transformation thereafter. Live in-tune with the elements of nature, where there is good laughter around the table and real food on the plate. Team up with CIRMI Golf Plus Africa tours to promote enterprise in sports and support children who are nourishing their golf skills.
Find your place in this serene golf course community bound by sustainability practices.
Let’s do something amazing!
Whether you have a simple question or know exactly what you want. We know how to build the next steps for your project.